COACHING FOR SOLOPRENEURS
Start Before You’re Ready
Build the business you’ve been thinking about, in a way that feels like yours.
You don’t need to know everything from the start. Bring your ideas, your experience and your curiosity. I’ll help you connect the pieces and work out what comes next.
HOW STUDIO20 GOT BUILT
I just started with an idea
I've had many websites over the years. I've taken them offline, started again and changed direction more than once. Now, finally, I feel like everything has landed in the right place.
Back when I started as a yoga teacher, I just knew I needed a website to promote my work. A place for people to land, get to know me and get a feel for what I could offer.
So I learned.
I taught myself Squarespace, then Canva and the basics of SEO, website structure and writing for the web.
Somewhere along the way, I started using ChatGPT and Claude too, mostly as thinking tools. To get unstuck, test an idea or see something from another angle.
I changed things, deleted things and started over more than once.
Slowly, Studio20 took shape around yoga and coaching. Not because I had a perfect plan, but because I kept learning what I needed to know, one piece at a time, and kept going even when I didn't have it all worked out.
That's when I realised I could help other people do the same. You bring your experience and your idea. I bring what I've learned, guide you through the process and help you build the pieces you need.
THE REALISATION
You probably don't need ten different people
When you're starting something of your own, it can suddenly feel like you need a brand designer, a copywriter, a web designer, an SEO expert, a social media manager and a marketing strategist. All before you've made a single sale.
There is a place for specialists. This isn't an argument against them.
It's just that there are a lot of pieces to put together, and you can probably do more yourself than you think.
THE ALTERNATIVE
You can build your own foundations, with someone beside you
You can learn enough to understand your own business and make good decisions about it.
You can find the words. You can shape your website. You can learn the tools well enough to keep changing things yourself, long after we've stopped working together.
When you get stuck, we can try it together.
Build it yourself. Try it together.
WHAT I CAN EXPLORE TOGETHER WITH YOU
Before we begin with Squarespace or Canva, let’s start with the business itself
Why are you doing what you're doing?
How do you want to do it? What makes your approach yours?
What are you actually offering?
Who is it for?
Why would someone choose you?
What should your website say?
What needs to be created now, and what can wait?
Once those pieces are clearer, we turn them into something real: your words, your website and the basic pieces of an online presence that actually sounds like you.
FROM IDEA TO LAUNCH
We take it one step at a time
Starting a business can feel like a long list of things you should somehow already know how to do. You don't have to learn everything at once.
We work through the process together, from the first idea to putting your business out into the world. Along the way, you'll learn how the different pieces fit together, make the decisions that are right for your business and create what you need step by step.
I'll coach and mentor you through the thinking, share what I've learned from building Studio20 and help you with the practical parts too.
By the end, you won't just have a website or an online presence. You'll understand how you got there and know how to keep building from there yourself.
01 · CONCEPT
Work out what you're building
Before we touch Squarespace, Canva or social media, we start with the business itself.
Together, we'll work through your idea, why you're doing it, who it's for, what you're offering and what makes your approach yours.
We'll look at your offer, positioning, pricing and the questions you need to answer before you start creating.
You leave this stage with:
A clearer concept, a defined offer and a practical plan for what needs to happen next.
-
01 · CONCEPT
We talk. You create.
Coaching and mentoring to turn an idea into a clear business concept.
€900 · 6 × 60-minute sessions
INCLUDED
Coaching and mentoring around your idea
Why you're doing it and what you want to create
Your offer and who it's for
What makes your approach yours
Positioning and key messages
Basic pricing thinking
What needs to happen next
A practical roadmap for creating it yourself
NOT INCLUDED
Website copywriting
Website design or build
Canva design
Social media set-up
SEO implementation
Ongoing implementation
For you if: you have an idea and want the clarity, structure and guidance to take it forward yourself.
02 · CREATE
Turn the idea into something people can see
Now we start creating the pieces that bring the business to life.
I'll take you through website structure, copy, visual direction, Canva, Squarespace and the basics of SEO. We'll look at what your website needs to say, how it should feel and how the different pieces connect.
Depending on how we work together, you'll create some of these pieces yourself or we'll create them together.
You leave this stage with:
Your core messaging, website structure, visual direction and the main pieces of your online presence taking shape.
-
02 · CREATE
We talk. I write. You shape it.
Coaching and mentoring, with me helping turn your thinking into clear words and a coherent online presence.
€1,950 · 10 × 60-minute sessions
INCLUDED
Everything in Concept
Offer and positioning
Website structure
Website copy
Key messages and calls to action
Visual direction
Basic SEO guidance
Canva guidance and core content ideas
Reviewing and refining the work together
Preparing the content and structure for the website build
NOT INCLUDED
Squarespace website build
Full Canva design
Technical SEO
Social media management
Ongoing content creation
Specialist work such as photography, branding or development
For you if: you want to stay closely involved but would like help turning your ideas into the words and pieces your business needs.
03 · LAUNCH
Put it out there and see what happens
A website isn't really finished when you press publish.
We'll get the practical pieces ready, from your website and contact or booking process to your social profiles and first steps in getting your business seen.
I'll also show you how to make changes, test things and keep improving your online presence as you learn more about your business and your people.
You leave this stage with:
A business presence that's ready to be seen, plus the understanding and confidence to keep working on it yourself.
-
3 · LAUNCH
We talk. I create. You approve.
Coaching and mentoring plus the practical work of bringing your business online.
From €3,500 · 12 × 60-minute sessions + implementation
INCLUDED
Everything in Create
Website copy
Squarespace website build
Visual direction
Core Canva assets
Basic SEO set-up
Contact or booking set-up
Alignment of your existing social media with the new direction
Preparing the core pieces for launch
Guidance on what to do after launch
Coordination with trusted specialists where needed
NOT INCLUDED
Ongoing social media management
Ongoing website maintenance
Paid advertising
Advanced SEO
Professional photography
Full brand identity development
Custom web development
Specialist services from third parties unless separately agreed
For you if: you want to understand the process but would rather have me take care of the practical building and bring the pieces together for you.
TIMELINE AND PRACTICAL DETAILS
How it actually works
This isn't about rushing an idea into a finished business. A business takes time to take shape, and so do you. As you make decisions, try things and see what fits, the business can evolve with you.
We give the process some space, so you have time to think, create, learn and grow into what you're building.
We work in stages. We start with the business itself, then shape the words and visual direction before moving into the website, online presence and launch.
We meet regularly. Usually every one to two weeks, with space between sessions to work on the next piece. You can also reach me by email or voice note when you need to check something in between.
Things can change. You might understand your offer differently once you start talking about it, or discover that something you thought you needed isn't actually right for you. That's part of the process.
Payment is spread across the project. We agree the payment schedule before we begin, usually with a deposit followed by payments across the project.
Not sure where to start? That's what the first conversation is for. We can look at what you're thinking about, what you've already done and what kind of support would be most useful.
WHO THIS IS FOR
This could be a good fit if...
You're a solopreneur, coach, consultant, creative, therapist or independent practitioner
You have an idea or an early-stage business that is still taking shape
You feel overwhelmed by all the things you're told you need to create
You're willing to learn, experiment and change things as you go
You'd rather understand your own business than hand it all over to someone else
WHO THIS IS FOR
This probably isn't for you if...
You're looking for a cheap website package or quick fix
You want a Canva, Squarespace or marketing course
You want a branding agency to create your whole identity for you
You want a full-service marketing team to take everything off your hands
You'd rather hand over the whole process than learn and stay involved
WHAT YOU HAVE AT THE END
Something that actually sounds like you
I believe in building businesses that feel like the person behind them. Not something squeezed into a formula because that's how you're told a business should look, but something that reflects what matters to you, how you work and what you actually want to create.
You'll have a website that says what you actually do. Words that sound like you, not like a template. A visual direction you understand and can keep using.
You'll also have the basic pieces of an online presence in place, along with enough understanding of how they fit together to keep making changes yourself, long after we've finished working together.
Your first website version doesn't have to be the final one. It just needs to give you somewhere to start.
GET IN TOUCH
Curious what this could look like for your business?
Tell me where you are now, what you're trying to build and what's currently getting in the way. We'll talk about it and work out what kind of support makes sense.
IF YOU FOUND YOUR WAY HERE THROUGH “WEBSITE BY STUDIO20”
If you found your way here through “Website by Studio20”, you're probably looking at one of the websites I've helped create. This page on my own Studio20 website explains how I can help you build yours, from the first idea through to launch.
Come find what’s real
Curious what a day off-grid could look like? Get in touch and we’ll create a day that feels right for you.
hello@studio20.me · English or Dutch