Studio20 – What’s Possible

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What’s Possible (and What’s Not)

There’s no one-size-fits-all approach. This page is simply here to give you a sense of what’s usually included in my content and web design work — and what isn’t. Think of it as a gentle guide, not a contract.

Every project unfolds differently. I take my work seriously, but I don’t believe in endless lists of what’s “in” or “out.” That feels more like an agency agreement than the creative, personal process I want to offer you.

Instead, I aim for clarity and flow — showing you what’s often part of my work, and where I might bring in people I love working with. It’s all meant to give you a clear sense of direction without limiting what’s possible.

The details will always be confirmed after our first call and can evolve naturally as your project takes shape. Transparency, communication and care guide every step.

What’s (Often) Included

• Mini SEO research to help choose a fitting domain name (URL)

• Buying and organizing your domain name (and inbox, if needed)

• Guidance in choosing and activating a Squarespace template

• Setup of domain, navigation, and essential settings

• Creating and adjusting fonts, colors, and layout for a cohesive look

• Writing or editing your text so it feels clear and authentic

• Light shaping or adjustments of your images

• Ongoing collaboration and feedback from the first spark to launch

• A responsive, user-friendly design that works on all devices

• Time and care to refine ideas until everything feels right

• A Google Drive folder after launch with backups, images, and SEO notes

What’s Not Included (by default)

Some elements aren’t part of my core offering, and when they’re needed, I’ll bring in people I love working with from my network. Everything will be coordinated through me, so you’ll have one clear process. We’ll clarify this together at the start of the project.

• Ongoing platform fees (Squarespace, Hover)

• Logo design

• Mood boards

• Advanced graphic design

• Full corporate branding

• Extensive SEO research & detailed sitemaps

• Professional translations

• Final professional editing (I shape and edit your text, but a dedicated editor can give it a last check if desired)

Optional Add-Ons

If helpful, extra services can be added separately or arranged through my team:

• Ongoing support and maintenance of your website (and other channels if needed)

• Training to manage and maintain your website with confidence

• Social media guidance to align your online presence

• Setup of Substack, YouTube, or other social platforms

• Professional SEO for deeper visibility

• Graphic design for logos or visuals

• Photography for authentic, high-quality images

• Translation services for multilingual websites

• Business astrology — an optional layer of insight to help with clarity and timing in your decisions

Trusted Creative Team

I don’t do everything alone. I collaborate with a small, trusted circle of professionals who can add depth and spark to your project when needed:

• A seasoned graphic designer with 30 years of experience in corporate identities and brand look & feel.

• A young creative talent for photos, videos, social media and marketing.

• Skilled translators for websites and product/webshop descriptions.

• And, for those who want an extra layer of insight, an experienced astrologer who helps you understand yourself and your business more deeply — and guides you on the right timing for your next step, based on what’s written in the stars.

Together, we bring experience, creativity, and care — so your website reflects not just your work, but your energy and vision.

Multilingual Websites

Your website can speak more than one language. I create source text in Dutch or English and can also set up sites in German, Spanish, or French. For multilingual websites, I coordinate with translators so your content feels natural in every language.

Fair and Flexible Billing

I believe in keeping billing fair, flexible and transparent.

• There are no rigid package fees. Instead, payments are spread out based on the project timeline. For example, if a project takes three months, one-third of the total is invoiced each month.

• An initial upfront payment is required before design work begins. For smaller projects (like an Orientation, Clarity & Connection Session or Starter Website), this is the full fee. For larger projects, the first installment — usually around one-third of the total — is paid upfront.

• Work continues once each invoice is settled.

• Fees are always tailored to your situation. Clients who are able to contribute a little more help make it possible for me to offer lower rates to others when needed.

• Smaller installments are possible, with a 15% surcharge to cover additional administration.

• A small reduction can be applied if the full amount is paid upfront.

• The transfer of all files, backups and documentation — as well as your handover and training session — takes place once full payment has been received.

• After launch, many clients like to continue working together for a while — to adjust content, learn new tools or simply feel supported as their project finds its rhythm. Ongoing support is available at my regular hourly rate, and can be arranged as needed, without pressure or fixed plans.

This way, the practical side is clear — so we can focus our energy on the creative journey ahead. Still have questions? Simply contact me.

Spark Reflection

Take a moment: What feels like a comfortable investment for you right now — in time, energy, and budget?

Write it down — and if you’d like, share it with me at hello@studio20.me.

Check My Portfolio →

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